PROMOTING WITH LOW-COST, POSTCARDS
Postcards have become a popular and effective
direct mail marketing tool because of their relatively low cost
and versatility. From bulk mailings, target mailings, promotional
mailings to announcements and follow-up thank you cards, postcards
are one of the best all around direct mail marketing tools available.
Besides their immediate visibility and impact to the recipient,
postcards also offer additional benefits like:
Lower postage cost (currently 20¢ for first class) than letter rates.
Time and cost savings in mailing preparation (no envelopes to buy, stuff or seal).
Several cost-effective ways to save money in the design, production and printing of the postcards.
With attention grabbing graphics along with
a powerful sales message, using postcards could be your ideal
low cost solution to promote your product or service effectively
by mail.
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