BIG RETURNS WITH SMALL ADS

Small can mean big!

Small space ads can be part of an advertising campaign that can bring big returns on your investment. Depending on your product or service, and other factors like budget and marketing goals, small space ads can deliver your message more efficiently and directly than a large ad.

To determine if you're a candidate for a small space ad campaign depends if you can take advantage of its benefits.

Small space ads do have its benefits.

Low cost is one of the main benefits. Since small ads cost less to run than large ones, you can run them more often, increasing your frequency and reaching your target market more efficiently. The more your message is seen, the more you generate exposure and reader recall of your product or service.

Versatility is another important benefit. If you're trying to sell one product that can serve several functions, or a range of services, a series of small ads can emphasize each feature more effectively and more often than a single large ad.

Wide media variety is another benefit that small space ads have. The list of areas where they appear is continually growing. They vary from newspapers, magazines, "statement stuffers," yearbooks, yellow pages, directories, to the backs of grocery receipts and show ticket stubs.

Aside from the benefits, there are some drawbacks to using small ads, such as having to compete for ad space, positioning and reader attention with larger ads. Because of their limited space, small space ads need to be carefully created with the use of concise copy, along with clear graphics and white space.

With careful planning, you too can maximize the benefits of small space ads. An effectively-designed small space ad campaign that's smartly placed can mean big returns which results in more sales of your product or service.

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