HOW TO IMPROVE YOUR AD'S READERSHIP

Many factors influence whether your ad gets read and acted upon or not... the product itself, subscribers' reading habits, your approach, your offer, the ad's timing, the ad's placement, and even the weather. Some things are beyond your control and some are not. Here are some steps you can take to increase your chances of success:

Target your market. Put your ad where it is likely to reach the highest number of your intended audience.

Increase the ad size. Studies indicate that larger ads tend to achieve better readership scores.

Use color. Studies show that, in general, color ads out pull black and white ads. The additional cost of color may be less than you'd expect depending on the publication.

Include a coupon. Coupon ads tend to pull better than non-coupon ads. How well coupons do depends on the product and the offer being promoted.

[ Back to Tips ]