DIRECT RESPONSE ADDS ACTION TO ADVERTISING

Coupons...

Postage-paid reply cards...

Manufacturer's Rebates...

Give-Aways...

Freebies...

and other special offers all have one purpose -- to get the audience to take action and respond to advertising. Direct response advertising not only benefits your business by getting your customers interested in what you're offering, it benefits your customers by giving them an immediate return for their efforts.

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