ADVERTISING ON A BUDGET

Getting the name of your company out there takes ingenuity, but it doesn't have to take a lot of money.

Consider co-sponsoring an event within your community. By combining your efforts with those of the event coordinator, you can get your name on promotional materials and media news releases.

You, in turn, can promote the event with your employees, clients, and suppliers to the benefit of all. This is prime value for your advertising dollar and a great image enhancer in the community.

Write a business-related information column for your local newspaper. Your name will come to mind when someone is in need of your product or service. Use reprints of the articles for your own PR mailings.

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