SELLING WITH KIDS CLUBS

Many children-oriented companies try to attract their customers with kid clubs. University Brands (UB), a shoe company, was especially successful with their's. In fact, after two months, 5,000 kids had joined. UB began their kid club when launching a new line of children's shoes. The following are ideas for kid clubs:

Make the club fun. UB printed riddles on the shoe boxes, called the club 'Kids University', and gave inexpensive prizes.

Find out what parents think. UB surveyed mothers who bought baby shoes.

Emphasize learning. UB publishes a newsletter that covers the environment.

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